Now that you’ve made the decision to put your site online, you also should start thinking of just how you are going to get traffic to it. After all, having really great business cards and/or brochures won’t do you any good if you don’t get it into the hands of your prospect… your target audience. Likewise, having a great site will do little good if we 1) don’t know about it or 2) can’t get people to it. There are a number of strategies that may be employed to drive traffic to a site. Each, of course, has their own representative costs. Some of these strategies include: Read the rest of this entry »